Mike Koenigs and I just released the latest issue of the Product Creator Newsletter and I wanted to make sure you saw it:
I’m all for automation, but there are some things in your business that you absolutely need to stay involved with. These will vary a little based on your individual business and your goals, but, for me, I always keep a close pulse on 1) the economics of my business, 2) how I support my customers and, one area you may not immediately think, of 3) copywriting. Here’s why: Sales copy can make or break your business. It can mean the difference between making money while you sleep and restless nights.
There’s something deeply satisfying about passing on a beloved book to the next generation, whether to your children, a niece or a nephew or simply a younger friend. To know that one of my favorites is being cherished all over again really makes me feel all warm inside. 🙂 One of those books I was so pleased to pass on is Madeleine L’Engle’s A Wrinkle in Time, which holds a special place in my heart—as well as my sons’—for its originality and courage. But did you know that this Newbery Medal winner was rejected more than 25 times? And that […]
When I worked for Tony Robbins, we literally had dozens of acronyms for everything from concepts (CANI=Constant And Never-ending Improvement) to products (TOYL=Time of Your Life). Now, these shortcuts were a longtime part of our internal culture—and we were very careful not to present our insider speak to new customers. We didn’t want our unfamiliar lingo to alienate new clients we were hoping would learn to like, know and eventually trust us.
Discover how to create impactful content that builds your brand, grows your business and makes a difference
