I love statistics, and I came across a really interesting one this week when I was browsing the Harvard Business Review.
A Corporate Executive Board study recently asked the question, “What makes consumers more likely to follow through?” In other words, what makes a product or a business “sticky”—likely to be used, loved and passed along?
The answer? Simplicity.
It makes sense, doesn’t it? We’re all living such hectic lives these days. Doing one thing at a time (or even just one thing less!) feels like such a relief.
I’ve been thinking about this topic a lot lately. Don’t we all want more simplicity in our lives and our businesses?
That’s why I devoted the next and final parts of my blog mini-series to simplifying three big pieces of your business: 1) your content marketing plan, 2) your product plan and 3) your marketing plan.
Once you understand the distinctions I’ll share in these videos, you’ll understand why none of these pieces needs to be as complex as you might think.
These distinctions will also help you clarify exactly what you need to do—and why—so you can easily move forward.
Make sure to leave me a comment below the videos! I’d love to hear from you.
Your Content Plan and Your Product Plan
Your Marketing Plan
Hi Pam,
Thanks for these tips and tying all this together. The timing is perfect for me. I’m figuring out a free offer lead magnet for my new business and was getting too caught up in wanting to make it way too complicated. This tip of separating content and products was great. And as you talked about all the steps in the videos, it’s clarifying the big picture for me.
One thing that puzzles me is why I can’t ever see the comments on your blog. I’m submitting one, but can’t read anyone else’s. Maybe that’s a glitch somewhere along the line?
Thanks again…
Linda
Thanks Linda, I’m actually in the middle of redesigning my site for the very reason that my blog isn’t optimized. The comments are down at the bottom of each post, but it’s an extra click and hard to see. I’m about 4-6 weeks away from it all being redone…and much easier for you to review and comment. Thanks for your patience in the meantime! (Sometimes it’s a case of “the cobblers shoes” in my business.) 🙂
Thanks for the call to simplify. I felt the overwhelm you talked about.