I hear this one comment all of the time when it comes to producing quality content: “I don’t have the time.”
Well, this week I have the answer—the steps to creating quality content efficiently and consistently. I’m opening my creative treasure chest to show you the tricks and tips I use to churn out my own content.
Leave me a comment below and let me know the hacks you use to produce your own content!
Fabulous video this week. I do some of this but fragmented and not consistently. Now to “restart” and PLAN plus the others “p’s” in order
Thank you
Thanks Pam for the great overview of the process. The batching system is a fantastic idea! In writing my books I’ve used a similar process by taking a little bit of book content (in pre-publication phase) and turn it into an audio post, put it in to an infographic to pin on Pinterest, etc. My summer intern loves social media postings and I am learning lots, too.
Wow,that just makes me realize how much more I have to learn! Thanks that was very thought-provoking.
Thanks for another great how-to Pam. The thing I like about this is it gives a theme to the content which gives it a focus. So you really only need to come up with 52 themes for your work through the year. That makes planning easier too.
Great point Winnie! You can also theme your content to support promotions coming up too so you’re putting out a consistent message across media channels. Thanks for your comment! 🙂
I thought posting the same video in multiple places was considered to be distributing spam: for example posting the same video to youtube, facebook, twitter, instagram, etc. Although I see how making separate posts (audio, blog, infographic) based off of one video would not be thought of as spam. How is distribution of the same video to multiple websites viewed by search engines?
Hey Rene! I love that you asked this question – what makes something spam is the quality of the content. If you look at the definition of spam, it’s “irrelevant or inappropriate messages” or the same message sent “indiscriminately.” What this means is if you send messages on any platform that are out of context, unsolicited and undesired (i.e. out of context ads that add no value), it’s going to be viewed as spam. In terms of distributing content in multiple channels, to me, it’s a MUST. So few people are going to find, much less seek out your content on multiple channels and if you don’t use multiple channels you’re vastly limiting who you’re getting your message in front of. Of course, ideally you’ll adapt your content to fit the channel you’re using, but to get any kind of marketing result, you’ve got to get it out there. The idea with content marketing (and this definition comes from Joe Pulizzi, one of the tzar’s of content marketing) is to “create and distribute valuable and compelling content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” You simply can’t do this if you’re not taking advantage of multiple channels. I hope this helps – I feel passionate about this one and I’m glad you asked! 🙂
Great tips Pam. Really like the structure and the leveraging of content across dist platforms. Video has been my challenge more the editing and producing final usable product. Very time consuming. Videographer or video producer may help – tough time finding a good one at a cost that won’t break the bank. Good stuff thank you.
Hi Pam! Great video and tips! Have you found that the engagment through the videos has had more impact and interaction from your audience as opposed to just audio? I’m wondering if the audio podcast trend will start to gravitate more to video, or at least a lot more people using video to set themselves apart from their competition because a lot of people don’t seem to want to get in front of the camera. With technology making it easier and more video platforms to share on, do you see videos really taking off over the next few years? Thanks for all the great content!!
Dustin, that’s such a great question and my answer is I’m not quite sure and I would think it would depend on the market. For me, I’ve found that video is more effective, however, I get a lot of comments about people liking the audio and transcript as part of this. I think the bottom line is some people like to watch, some like to listen, some like to read so the more you can vary your delivery, the better. That said, what’s so great about podcasts is the distribution and ease of use (audio is the most convenient format as folks can listen while they drive, work out or do other things). Still, in the end, if you had to force an answer to your question, I like video and I think webcasts (live or prerecorded interactive online presentations, or video in any form, ultimately has more value. Thanks for the post – you’ve prodded me to dig in and do a little research on trends on this one!
Thank you Pam!!
Hi Pam,
Love your videos, great content.
One question, do you use teleprompter for your videos or just shoot and record without any teleprompter or script?
Thanks.
Moslem – thanks for your message! To answer your question, I do some of each. For sales or promotional videos I almost always do straight prompter as those scripts are very carefully written (where every word is purposeful). For content, it depends. I think it’s usually *better* to not use a prompter as it’s harder to engage emotionally while part of your brain is focused on reading. That said, to keep track of outlines and structure, I think it can be valuable so my caveat would be, using a prompter well takes some practice. But for content, especially when starting out, it’s usually better without. Hope this helps! (P.S. I NEVER record without an outline/script – taking even a few minutes to put structure to what you’re doing makes it a lot more effective for your audience!)
Superb…thanks Pam.
I found that you spoke so fast Pam that it was difficult to get a clear picture of what you were saying. I know everyone wants everything done by yesterday these days, but it would be lovely to be able to learn from your wisdom over a little more time. Best wishes, Nancy
Nancy, we provide a transcript (as well as the audio and video) if you find it easier to learn that way.
Hi Pam,
This was so helpful! I provide coaching and education in a visual field (interior design) and while I don’t think illustrations are critical to sharing great content about the design process I’m wondering if audio transcripts make sense? It’s easy enough to produce…just wondering if people will even give it a try, and is it worth setting up a podcast…(and is that how you share the audio?). As always, thanks for the great info.
Thanks Jennifer! Yes, I think if you can provide content in multiple modalities (video, audio, written/transcript) it’s ALWAYS better for the audience. I am amazed at how many comments I get from people who use only the audio and transcript?PDFs (not just of my blog but for my products too) so it’s a great reminder everyone has a preferred learning style. For the audio, it’s been on my list to get it up on iTunes (Cobbler’s Shoes – yikes!) so I would definitely do that. I think both a podcast and a blog are great formats for attracting and connecting with your audience so I’d really recommend either (or both) whatever you’re most excited about and that you know you can commit to do consistently! Thanks for your comment – great questions. 🙂
I think the video was fantastic I am clueless when it come to making a blog I understand that is one
of the things should first with me in my business. I thank you for sharing some tips that I had not
thought about. i found your info was informative, helpful, important , and good content to inspire
me to run a profitable with this in mind can keep me on my toes.
Thank you very much.
Thanks Anthony, I appreciate the feedback so much – helps me make sure I’m on the mark in terms of providing useful stuff. Keep at it – one step at a time! 🙂
Hi Pam, thank you for your great information and advice. I’m upgrading now, after starting backwards. I gave video tips for coaching women who were stuck which I then publish on my website, youtube and FB without having anything else to offer. I have a private practice with one-on-one coaching clients but am ready to go global. Now I have a ‘great book idea.’ Following your 5 steps, can I do any of these before my book is completed (Step One – hunting and gathering ) or should I just focus on finishing the book? Thank you, Linda
Linda, first of all, congrats on all your progress. From a productivity and momentum standpoint, finish the book and then use it to build your platform and following. The key is to make sure that once the book is done, you do make sure you have a back end set up to build your marketing database and also have a product or service (or ideally, more than one!) to sell. So yes on the 5 steps and it’s a great way to drive people from your book but also to your book. I hope this makes sense! Congrats again! 🙂