20+ events every year. Multiple products—and updates of existing products. Countless video and audio recordings.
I can’t even put a number on the pieces of content I helped to create during my time at the Anthony Robbins Companies. But I often get asked: Pam, how did you manage all of it?
The truth is I had one little dirty secret to help keep track of it all, and it’s the one principle that is a MUST with every piece of content I do for my business.
This one piece is so important, I wanted to share the 7 ways I use it in my newest video. As I go through each of them, think about the main thing you’re known for or that you want to do and see which one fits for you. Then leave me a comment below to let me know which of the 7 are most useful to you!
I used to draw cartoons instead of notes in college. I did a whole course notebook for the life and work or Mozart all in pictures and no one could believe how much I remembered!
Lisa – how cool! Way to use a modality that worked for you – and I’m sure it was a work of art!
On of the BEST trainers and educators I know!! Brilliant, Clear, Actionable!
Thank you for the kind words, Nalini! 🙂
Pam’s Content is Always Top Notch. Great Framework outlines!
Thanks so much, Tony! I’m so glad it resonated with you.
Pam,
Very well said and communicated.
My best to you!
Thanks so much, Austin! I appreciate it. My best right back to you!
Very valuable suggestions into the types of framework for creating content. I see a lot of repurposing of content when changing up the frameworks (an original list becomes a Q&A segment or a post on common mistakes). Thanks!
Hi Carol! Thanks for the comment – and absolutely. Repurposing is absolutely the way to go to make sure you get the most mileage out of the content you produce.
Hi Pam,
Thanks for your video which confirms my initial marketing approach to my offer ‘Video Content Marketing’.
Although it started of as video creation only another area has emerged, promotion.
These two categories (contents are in easy to read point form) I have ‘framed’ into:
1. Ordered Sequence or Steps
2. Categories and lists
3. Rules
4. Common mistakes as Dos and Donts
With the help of your training I think written content like blogs will emerge?!
Looking forward to more . . .
Hi Moreno! Thank you for your comment. If I’m understanding you right, it sounds like you’ll be leveraging your videos into written blogs as well. In addition to getting more mileage out of your videos, it also has the benefit of adding another modality for your audience. Some people are video people, some people are written blog people. By doing both, you’ll only increase your appeal to a wider audience. I appreciate you leaving me a comment! 🙂
Outstanding breakdown – a framework of 7 frameworks! It can be overwhelming when trying to figure out what kind of new product to create. This simplifies and speeds up the process of getting started. Thanks Pam!
You’re so welcome, Tim! I’m so glad the framework, well, “worked” for you! 🙂 Thanks so much for your comment.
Great information Pam! I use a combination of these frameworks in my books but I did not know there are 7. Thanks for breaking it down so nicely.
Thanks, Benoit! I’m glad you found them useful – and that means a lot coming from a fellow content creator. 🙂
Hi Pam,
This is one of the best & most helpful videos on Content creation & presentation I have ever come across. Thank you very much.
KS
Hi KS! I’m so glad to hear it, and thank you for the compliment! I appreciate your feedback.
Great Content! Not only inspiring and presented clearly – also it makes a lot of sense.
Thank you Pam!
So glad you enjoyed, Varvara! Thank you for the feedback. 🙂
Loved the different types of organization that help make content relevant. Pam, you always have a great way of teaching so that things are both easily understandable as well as implementable. I just shared it on LinkedIn so hopefully everyone here will also like it there!
Hi Ben! Thank you so much for your comments – and for the share! I really appreciate it.
Your blogs are always great. This one was particularly useful to me. Overwhelming is a danger for all well meaning teachers and coaches.
Pam, your suggestions for organizing content could not have come at a better time for me. I want to do live events (as a student of Callen Rush) and I’m trying to decide what my brand will be — what is it that I have that would be of value to my audience and how do I organize it? I know it will be something in the relationships arena — but what? I’m a life long student of relationships and sexuality fueled by a PhD in human behavior. It’s hard to see the forest for all the trees. I know organization will be very significant for me. I’ll share one idea with you. You are probably the must helpful person your son could have to guide him through the mystery and maze of girls. I’m still trying to figure it out. It’s fascinating and so much fun.
Thanks so much for your feedback, Jim! I’ll be interested to see what you come up with. 🙂
Thank you Pam! As always, great value. You more clearly define how to create content in a cohesive way. This kind of structure is important for us very creative types (squirrel).
While in my program I have very clearly defined 9 1/2 steps, it’s the steps with in the steps that give our peeps a clear path to follow and not get confused or overwhelmed (not a good thing as I’m a stress expert).
Thank you, thank you, thank you!
Thank you for your kind words, Cindy! It sounds like you’re on the right track with those clearly-defined steps. Preventing overwhelm is so important, and I know your customers will appreciate it!
Hi Pam,
Thank you so much! You are such a good example how to deliver clear, valuable content, presented in an approachable way. Framework steps are especially helpful. I appreciate all of it. :- )
Hi Beth! Thanks so much – and I’m so glad the frame worksteps were helpful. 🙂
Hey Pam,
Great stuff as always. Thanks
What do you feel about outsource content creation verse writing them your self? I find that many businesses do not have the time or want to actually create quality valuable contents. So they often outsource them. But this usually results in a lost of that person touch to the content.
Second, how do you feel about contents that are a collection of other valuable contents from other sources. For example “7 Posts you must read on ______ .”