I can’t stress this enough: You really don’t need to be an expert to build your business. Why? Because in this week’s blog, I’ll show you one effective and simple way to build your own audience by leveraging other people’s platforms. It’s called the art of the interview, and it can be a powerful tool to help build your business.
In the video, I’ll share THREE ways to build your business and audience using interviews. I’ve also got a cheat sheet for you below the video to help you produce interviews that get results.
Check out the video below—and make sure to leave me a comment. I want to hear your tips and tricks for leveraging interviews.
Thanks Pam. Timely! I’m speaking to a group of students at USF this week who are interviewing company owners. This will be a great handout.
Hi David! Wow – I take that as a great compliment that you’re finding the cheat sheet so useful already. Thanks so much for your feedback – and let me know how the presentation goes!
Hi Pam, well this certainly is timely. I am in the deep planning stages for BISON Radio. BISON is an acronym for my upcoming non-profit: Brain Injury Support — Operational & Neurological. Its Mission is to enrich the day-to-day lives of the brain-injured with strategies, thereby improving the possibilities of their recovery.
I will be conducting 20-minute interviews with TBI survivors & clinicians who are making valuable contributions to the fast-emerging field of Neuro-trauma Rehabilitation. (For starters I will be pursuing Dr Bennet Omalu, who Will Smith plays in the upcoming movie Concussion. The trailer is terrific.) These will be available as free downloadable podcasts, and the most popular interviewees can return for a 1-hour call-in show, which will also be available as downloadable podcast.
I am forwarding your email and “cheat sheet” to my Producer and co-host.
Small point bcz I know you would want to know: Toward the end of the cheat sheet you say “Your job is to make the interviewer look good” where I think you mean “the interviewee”. Cheers Pam, and as always thank you for passing along your hard-earned wisdom!
Hi John! Thanks for your feedback – and you’re right. The goal is to make the interviewee look good. 🙂 You have such a great mission that I know is so personally important to you, and I am so glad that I could support you along that path. Keep me posted on how the interview series goes!
Hi Pam,
You are the best, I love the way you explain things. I have been watching you at mikes events and on line, you always deliver great content, I’m a fan for sure, again great job. I love your work..
David
David, thank you so much. I’ve worked really hard to become the best speaker I can be – it didn’t always feel “natural” to me – and to create meaningful videos. I’m so please to hear that these hit the mark, and your comments mean so much to me, especially after all that practice. Hope to see you at another event soon!
This is such a valuable and timely blog post, Pam! Thank you for including the PDF “cheat sheet.” I appreciate that you pointed out the fact that interviews may go in different directions than what is planned on paper. Having structure is good, but it’s also my goal to conduct interesting and valuable interviews. It’s a privilege to learn from you!
Hi Susan! Great, as always, to hear from you! Thank you for your comment – and you’re absolutely right. Getting an interesting and valuable interview in the can is absolute gold – both for you and for your audience. I can’t believe how much I’ve learned just by interviewing the right people.
Pam
This great info it something i’d never thought in a million years about using interviews to attract
clients . I appreciate you very much for sharing the idea of interviewing in my business I see from
the cheat sheet it’s a good idea to used. AS soon as I start using the idea of interviewing I send u
a shot how I conducting the art of interviewing.
Thank so much,
Have a blessed weekend with your family.
Hi Anthony! Thank you so much for your comment – and please do let me know how the interviews go! I’d love to hear any tips you come up with as you get started.
Your blog post landed on my desk like Manna from heaven, Pam. Don’t bother looking at my website because it is going to change very soon. One of my mentors said to me after she had read some of my stuff, ‘Stop trying to make money on the internet. You are a writer. Write.’ So I decided to write an autobiography. I got somebody in the Philippines to set up a website/blog for me – I can’t afford to employ people in the UK I’m a pensioner – and started writing. But after 10,000 words I decided that was not the focus I wanted – I’m a slow learner! So soon the blog will be called ‘Rational Christians’ with a subtitle of ‘Applying your God-given Intelligence to your Man’made Religion.
I’ve had two people in mind to interview for some time but they are world famous authors. People like you, Pam have said to me for decades, ‘Just ask. You will be amazed the famous people who will agree to be interviewed if you just ask. Your cheat sheet will finally give me the courage.
Thanks Pam
Brian – thank you for the compliment, and I’m glad I could be the “push” you needed. We all need one at times! Let me know how your new direction turns out.
Ms. Hendrickson,
I always look forward to your material. It’s simple, concise and practical.
Thank you and best wishes for continued success.
Thank you for your comment, Steven! I’m so glad you enjoyed it. Best wishes right back at you. 🙂
Thank you Pam, this is what I’ve been trying to put together myself for ages! However, I’ve procrastinated and then found myself flying by the seat of my pants and then scrambling to get the content out there after the interview, only to find I forgot some pretty key things and didn’t give myself or the person I’ve interviewed enough outline and assistance to ensure they are prepping their list.
Thank you for this valuable cheat sheet.
Kylie 🙂
Hi Kylie! I’m glad you found it so useful and, trust me, this cheat sheet is a product of more than a few scrambles on my end. 🙂 Thanks so much for the comment!
this is excellent Pam, thank you for the interview tips, very timely and very helpful
I love your videos! I get a lot of marketing emails but I usually delete 99% of them. Yours I keep till I have time to listen in peace & quiet. Trying to launch a couple products and this video gave me some ideas! I love the nuggets of gold I get from you. Wish I had you on speed dial! Lol
-Tammy
Tammy, thank you so much! What a compliment. I’m glad you enjoyed the video – and keep me posted on your upcoming products! I’d love to hear all about them.
All of this makes perfect sense and all who receive it can be very grateful. My plans for what Im advocating are, and will remain, indefinite for now. In addition to budget and time constraints, reasons include extremely slow movement in my field — even when urgent need for change is widely recognized! Much of the content on my website finds agreement with many of the best names in the business, making the case for change incontestable. Still the challenge remains to overcome inertia that has been ingrained for years. What needs to be said has already been said, repeatedly, by authoritative people. Must we really wait for a calamity to force us before we’ll change our ways? The consensus is: Unfortunately, yes.