Confession time: I’m not much on New Year’s resolutions—but I’m all about rituals. Rituals are the consistent actions we take now to move us closer to the future we want—and they hold incredible potential for shaping your future.
I wanted to share one of my January rituals with you, in the hopes that it will help you get inspired to kick off 2015 with a bang.
At the start of every year, I sit down and collect what I call “thought starters.” I set aside some time to research all of the trends coming out in the New Year—and use these trends to shape my own plans. What do I need to keep an eye on in content marketing? How can I apply new technology into my product development? What are savvy online marketers saying is the next big thing?
This year, I compiled my “thought starters” in a unique format to share with you: my 3×3 2015 Trend Report, in which you’ll discover 3 ways to make an impact in 3 different areas for your business to create geometrically better results in the coming year.
I’d love to hear your thoughts on my trend spotting! Leave me a comment below.
Stewart Kelly says
Thanks for sharing those insights Pam. It will be interesting to see how mobile marketing evolves and how that affects product launches. I’m also thinking the Internet will become more interactive as social media expands and matures. This should be an interesting year don’t you think?
Pam Hendrickson says
I agree Stewart! I think all the Facebook changes on top of it (it’s basically 99% pay to play now as posts will be seen by less than 1% of audience if you don’t pay) makes it an interesting landscape as well. More important than ever to focus on the message and connection with customers as all these distribution channels evolve!
Judith Cardenas says
Your new website is awesome!
Pam Hendrickson says
Thanks Judith! Happy to be able to provide a better navigation and mobile so you can hopefully access the content easier and quicker! 🙂
Paul says
Great report, Pam. Thanks for putting it together and sharing it with us!
Marco says
Thanks Pam.
As always, sharing good information. Best for you and Chris for 2015.
Nice your new site. Which platform are you using, is it WP?
Pam Hendrickson says
Yep, WP site – with some customization and added security monitoring. Thanks Marco!
Maryalice says
Great info! I experience FB’s changes and have been wondering what other avenues that are available out there would be the most helpful and rewarding for all concerned. Much appreciated.
Pam Hendrickson says
FB ads are still one of the best sources of paid traffic. Also try extending to other social media channels – and even ads on other social media channels. That’s a short answer – but it also helps decide where to put the most energy.
Tanya Patxot says
Very good. I can’t wait to fully ready through with the little I read I have seen the same things you are def on point.
Margy says
Wonderful summary and starting points. Thanks, Pam, for sharing your research and your powerful insights!