I hope you and your family had a wonderful holiday season!
I took some time off over the holidays to enjoy a few of my favorite things: visiting my family in Boston, baking holiday cookies (my Peanut Butter Hershey Kiss cookies are pretty famous among my friends!) and diving into a good book.
I got especially inspired by Tony Robbins’ new book, Money: Master the Game (more on that in the video!). It got me thinking about the essential, bare-bones strategies I could share with you to help you make 2015 your most successful year yet.
In the video below, I’ll share with you the 1 essential thing that will make your marketing a hit in the coming year—and the 5 things you’ve got to avoid to be successful:
I’d love to hear from you. What do you think is the #1 marketing essential for 2015? And what’s the biggest mistake you see companies making out there? Leave me a comment below the video and let me know your thoughts.
Maybe another tip would be add a transcript to your videos as 2015 I am not watching so many videos because of time constraints.
regards Q
Quentin, We are in fact doing this! Starting next week, I’m launching an update of my site which will have a much more user friendly (and mobile friendly) blog with audio and transcripts of all future posts. Great suggestion and happy to report, we are on it!
Great tips! Thank you, Pam.
I loved the tip on not using strategies just because they work for another company or product. It is a great reminder to take a great idea with a big dose of modification(s).
The biggest challenge in marketing is showing value versus discounting. Its easy to discount but the effects can be devastating. Its harder to show value but in the long-run, it is a winner for both the customer and the company.
Margy, I 100% agree – pricing strategy is an incredibly important part of the marketing puzzle. The challenge is that while discounts can increase short term profits, it’s often at the expense of long-term gain. Studies have shown that over the long term, discount pricing initiatives do little to improve baseline sales, increase repeat buyers or attract new customers as well. It’s about value – the right offer with the right solution for the right customer! Thanks for pointing this out!
As always Pam, spot on!
Simplicity is the key to faster results.
Complicated efforts lead to longer times invested and longer times to proven results or failures.
Simple strategies mean fast results for winning or losing or even just tweaking one way or another.
Finding the one real competitive advantage that no-one else has thought of, such as the ‘starving crowd’ will quickly place a business at the forefront of all others until such time as they realise whats going on.
Simplicity is cheaper, faster, less painful and usually also more innovative than complex business ideas and solutions which cost more to implement, take more time to implement and often fail more spectacularly, as well as take more time to recover form with a new strategy.
Anyone not heeding your advice is doomed to repeat the mistakes of many failures, which is why only a few will ever be truly successful.
getting on board with proven strategies and a proper business coach will move the whole process along so much more quickly.
I look forward to tasting the Peanut Butter Hershey Kiss cookies!
Nobby! You, of course, get your own batch of cookies next time you come. (They take a while to make though so make sure I have notice! :)). My theme with my team this year is simplicity! Getting the same better results but more efficiently (less time and effort). Overcomplicating things has been a downfall of mine throughout my career so I try to use every opportunity to remind myself how important it is to keep things as simple as possible! Looking forward to seeing you in the New Year! 🙂
Great tips Pam, Understanding our markets really is crucial in this era of information overload; especially since they are constantly evolving. I’m guessing digging down into the niche and not trying to be all things to all people is important. What do you think?
Thanks for the simple yet powerful advice, Pam! Creating better and more products/services that my customers are starving for is my focus for 2015.