Now more than ever content is the secret to attracting the right customers and converting sales—yet it’s got to be the right content delivered the right way at the right time to the right people. And when it comes to holding attention spans, it’s a tough (and losing!) proposition unless you know the elements that really engage your audience.
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The #1 Thing 99% of Marketers Don’t Get Right
As I connect with many of you over calls, webinars and meetings, I continue to hear one resounding theme: “I’m doing webinars, running ads, booking events, doing joint ventures…but I don’t feel like I am making progress. I have all these ideas and actions but feel like I am just spinning my wheels.” Yet, if things aren’t working, the answer usually isn’t about accessing more tactics or tools. The problem usually stems from the fact that there’s something that’s not right way up stream of this, in terms of your overall strategy.
Onstage Mastery: How to Connect with Every Last Person in the Room
Three packed days over five fabulous years. Mike Koenigs and I have shared the stage quite a bit over the last half decade, especially at our own Make Market Launch IT event. Close friends AND colleagues, Mike and I have delivered the gamut onstage: teary-eyed, goofy, powerful and always honest content. As special treat, I thought I would share one of my favorite times that we shared the stage.
Customer Spotlight: Looking for Consistent, Predictable, High-Quality Leads and Sales for Your Business? Oguz Konar Has the Answer
In this customer spotlight post, I want to introduce you to Oguz Konar and his marketing system. If you’re interested in talking to Oguz about targeting new prospects and converting them into clients, you’ll find his contact information at the end of the article. –Pam In marketing, there used to be a rule called the Rule of 7, which meant that your potential clients and customers needed to be exposed to your brand or product at least seven times before they would make a favorable decision towards buying it.