I must have given the same feedback and direction 27 times in the last three months to a marketing team that I am currently coaching and training. And so when I’m asked to bail them out, in the moment of urgent desperation, the immediate temptation is to remind them how many times I’ve told them before. As in, “This is not working – not because of me, but because you guys can’t get it together after 27 times of me showing you exactly what to do.”
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