20+ events every year. Multiple products—and updates of existing products. Countless video and audio recordings. I can’t even put a number on the pieces of content I helped to create during my time at the Anthony Robbins Companies. But I often get asked: Pam, how did you manage all of it?
Blog
7 Criteria for a Market That Will Buy
Whenever customers come up to me bubbling with a product passion they can’t wait to get created and sold, I play a little game in my head: My good cop says: I love that you’re so excited to create your product!! My bad cop says: Who’s the market for this?
5 Steps to Creating Top Notch Video at a Bargain Price
When it comes to content marketing, videos rule the roost. As a content and product marketer I know video is one of the most powerful mediums to build a connection, and influence sales. In fact, according to Invodo, 52 percent of consumer said that watching product videos gave them more confidence when buying. This is one of the main reasons I switched to a consistent video blog more than a year ago.
The 2 Core Teams You Need to Run Your Business Right
I know what you’re thinking. TWO teams? The San Diego Padres and who else?!? 🙂 Well, even though baseball season is heating up here in the U.S.—and we’re eagerly anticipating the start of football—I actually wasn’t thinking about sports at all when I put this blog together. I was thinking about you and your business—and the two core teams you need when it comes to hiring and outsourcing to help you make consistent money in your business.