Pam Hendrickson

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My Copywriting Cheat Sheet: 10 Steps to Killer Sales Copy

I’m all for automation, but there are some things in your business that you absolutely need to stay involved with. These will vary a little based on your individual business and your goals, but, for me, I always keep a close pulse on 1) the economics of my business, 2) how I support my customers and, one area you may not immediately think, of 3) copywriting. Here’s why: Sales copy can make or break your business. It can mean the difference between making money while you sleep and restless nights.

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Going Upstream in Your Business with This 1 Strategy

There’s something deeply satisfying about passing on a beloved book to the next generation, whether to your children, a niece or a nephew or simply a younger friend. To know that one of my favorites is being cherished all over again really makes me feel all warm inside. 🙂 One of those books I was so pleased to pass on is Madeleine L’Engle’s A Wrinkle in Time, which holds a special place in my heart—as well as my sons’—for its originality and courage.  But did you know that this Newbery Medal winner was rejected more than 25 times? And that […]

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No Capes! Two Lethal Stumbling Blocks to Avoid in Your Presentations

When I worked for Tony Robbins, we literally had dozens of acronyms for everything from concepts (CANI=Constant And Never-ending Improvement) to products (TOYL=Time of Your Life). Now, these shortcuts were a longtime part of our internal culture—and we were very careful not to present our insider speak to new customers. We didn’t want our unfamiliar lingo to alienate new clients we were hoping would learn to like, know and eventually trust us.

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Are You Doing the Right Thing at the Wrong Time?

I came to a pretty jarring realization this week: My oldest son is (shudder) less than five years way from getting his license. So my husband, Chris, and I were debating what to do with our cars over the next few years. If Jon had his way, he would end up with our 1965 Mustang Convertible. 🙂 (See how comfortable he looks in this shot from our Christmas card last year? He’s the second from the left!) The reality, however, is that he will likely be the new owner of a well-seasoned 2002 Honda Civic. Now, the Civic is a […]

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