There are aspects of my business when quick and good is “good enough,” because I know speed to market is crucial. However, when it comes to knowing and understanding my core audience, there is no such thing as “good enough.” What I’ve learned—after many years, many products and many successful promotions—is that having only a surface understanding of the people I want to work with is not going to help me create a best-selling product. If you were anything like me in my early days of running my business, you might have a decent sense of your audience, collected from […]
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