With the Make Market Launch IT event last weekend, I’ve been thinking a lot about how powerful events can be for finding new clients—and JV partners. In order to maximize these opportunities and form strong new relationships, you need to be ready to answer that age-old question: So . . . what do you do?
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Where Football Meets Philosophy (and Business!)
As you probably know, I’m a big NFL fan. I love all sports as a great metaphor for business and life, but I’m a particular fan of football because I love the framework: It’s about preparation, hard work, execution, achievement and team. I recently came across a copy of a commencement address given by Philip Rivers, the Pro Bowl quarterback of our team, the San Diego Chargers. (Go Bolts!) 🙂 During the address he shared his personal motto—a philosophy that has shifted my perspective and my approach to business. When I read it, I realized how often I’ve let it […]
Use This One Strategy from Amazon.com to Convert More Sales
Testimonials are one of the most powerful marketing tools you can use to grow your business. Why? Because, as Dr. Robert Cialdini put it in his book, Influence: The Psychology of Persuasion, “People will do things that they see other people are doing.” Think about it: which do you trust more, the customer reviews on Amazon.com, or the manufacturer’s description of the product? That’s the power of social proof in action.
How to Shave 2-10 Hours Off Your Work Week
If you could get 2-10 hours back from your work week, what would you do with that extra time? That’s the question efficiency expert Marissa Brassfield asked her boss, Peter Diamandis, about a year after she started working for him as his director of operations. Now Peter does have an extra 10 hours a week (at least!) thanks to Marissa’s innovative and simple productivity-boosting strategies. (Check out her 5 top tips here.) I recently sat down with Marissa, who is one of the guest speakers at our upcoming Make Market Launch IT! event. One of the things that came up […]