Sales

My 2018 Trend Report

At the end of each year, I look back at the emerging trends of the last 12 months so I can position myself to capitalize on what’s going on in the marketplace. I want to help you take advantage of what’s coming in 2018, so I’m sharing my research with you in my all-new 2018 Trend Report.

What’s Your Trust Score with Customers?

When it comes to making your customers happy, it really comes down to one thing: Honesty. According to a study by PR firm Cohn & Wolfe, the most important behavior that customers would like to see from brands is “communicating honestly about products and services.” That’s it. So simple yet sometimes brands get it so wrong (see Volkswagen, FIFA, BP).

3 Cs to Deliver for Your Customer, Every Time

When it comes to taking care of your customers, it all starts with expectations: What level of service do they anticipate? Because as we all know, customer service can make your business: —Customers who encounter positive social customer care experiences are nearly 3 times more likely to recommend a brand, according to the joint Nielsen-McKinsey venture NM Incite. —Three out of four consumers have spent more with a business due to a history of good customer service, according to Ebiquity research.