The Biggest Mistake Product Creators Make and How to Ensure Your Product Idea Will Succeed in the Marketplace As a consultant, the most common question I hear is, "What’s the biggest mistake that people make when creating products?" I’ve been asked this question a lot lately and the answer seems clearer than ever: Business owners don’t understand their target market well enough. For example, I’ve seen products that provide a solution to a problem—but it’s not a problem that intended target market experiences. I’ve also seen products that solve the right problem, but the solution doesn’t fit the target market’s […]
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