In honor of my birthday week, I’ve been thinking about all of the love/hate relationships I’ve had over the years. Love the Chargers . . . hate to watch them lose games (or their stadium)! Love the taste of birthday cake . . . hate what it does to my thighs. It’s been a bit similar with webinars, too. To be honest, I’ve had an up and down relationship with them for a while. From the pain (accidentally canceling a HUGE webinar just 30 minutes before it was supposed to start) to the glory (feeling the thrill of connecting with […]
Sales
5 Ways to Build More Trust and Convert More Leads
As a mom, personal recommendations are a constant lifesaver. When my boys were younger, knowing what teething tablets or diaper rash cream to buy made all the difference between smooth(er) days and sleepless nights. And now that they’re older, I still rely on recommendations from other moms to get them what’s tried and true. It all comes down to trust: If these moms say a product is effective (and worth buying!), then I’m a convert. And I’m not alone: 70% of Americans say they look at product reviews before making a purchase.
Flip Your Focus to Move Your Business (and Your Products!) Forward Faster
We’ve all heard the old cliché "don’t put the cart before the horse," but did you know that its origin dates back to ancient Rome? (Cicero, to be precise.) Now that we’ve geeked out on some ancient language history, I want ask you a question: What if putting the cart before the horse can be a great thing for your business? Many of us think we need to have our products built and perfected before we go to market. But the truth is, we need to think differently. I made this mistake when I first started my business, and I […]
The Real Stories Behind Make Market Launch IT
It’s amazing what you can do when you have the right knowledge, focus and determination. Take my friend, Dr. Rick Loos, an in-demand chiropractor who dreamed of creating the ideal pillow to help his clients sleep better. Dr. Rick spent years researching and testing and talking with experts in the pillow manufacturing industry. Five years and 77 prototypes later, the Proper Pillow was born. And that was just the beginning! Now Dr. Rick has a book coming out, and is well on his way to scaling to a $10 million business.