Sales

My Copywriting Cheat Sheet: 10 Steps to Killer Sales Copy

I’m all for automation, but there are some things in your business that you absolutely need to stay involved with. These will vary a little based on your individual business and your goals, but, for me, I always keep a close pulse on 1) the economics of my business, 2) how I support my customers and, one area you may not immediately think, of 3) copywriting. Here’s why: Sales copy can make or break your business. It can mean the difference between making money while you sleep and restless nights.

Going Upstream in Your Business with This 1 Strategy

There’s something deeply satisfying about passing on a beloved book to the next generation, whether to your children, a niece or a nephew or simply a younger friend. To know that one of my favorites is being cherished all over again really makes me feel all warm inside. 🙂 One of those books I was so pleased to pass on is Madeleine L’Engle’s A Wrinkle in Time, which holds a special place in my heart—as well as my sons’—for its originality and courage. But did you know that this Newbery Medal winner was rejected more than 25 times? And that […]

No Capes! Two Lethal Stumbling Blocks to Avoid in Your Presentations

When I worked for Tony Robbins, we literally had dozens of acronyms for everything from concepts (CANI=Constant And Never-ending Improvement) to products (TOYL=Time of Your Life). Now, these shortcuts were a longtime part of our internal culture—and we were very careful not to present our insider speak to new customers. We didn’t want our unfamiliar lingo to alienate new clients we were hoping would learn to like, know and eventually trust us.

My Top 10 Marketing Mistakes

Wrong subject lines, incorrect links, deleting ALL of the registrants from a webinar an hour before broadcast . . . I like to joke that I’ve made every mistake in the book. (Some days, it feels like that!) And although it’s a little embarrassing to share my mistakes with you, I’m going to do it for one reason only: to help make sure you don’t make the same ones I did. So, today, I have video for you which reveals my biggest marketing mistakes (and their solutions!)—and I convinced Jeanne Hurlbert to share hers with you, too.

My Copywriting Cheat Sheet: 10 Steps to Killer Sales Copy

Going Upstream in Your Business with This 1 Strategy

No Capes! Two Lethal Stumbling Blocks to Avoid in Your Presentations

My Top 10 Marketing Mistakes

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