In school, I was a total bookworm. I always loved walking through the Brown University library, perusing the shelves and breathing in the smell of old books. I know: geek alert. 🙂
I tried out life as an academic after college by taking a position in a sleep research lab, but it was the business world—and the entrepreneurial life—that really inspired me. However, even though I’ve left those academic pursuits behind, I still consider myself a student and I’m committed to learning new concepts and strategies as often as I can.
That’s why I’m so excited to welcome a special guest to my blog this week, who combines the best of both worlds: academia and marketing.
Join Casey Stanton, Chief Marketing Officer at Tech Guys Who Get Marketing and Professor of Marketing at Tulane University, and me as we discuss the top 10 musts and misses of marketing so we can all do less work, more connecting and ultimately, more selling (to the ultimate benefit of our customers!).
Casey is my go-to resource when it comes to the intersection of marketing and technology. When I see a new opportunity in the marketplace—or when I get myself into a bit of a pickle—Casey is one of the first people I reach out to. He’s always on top of the Next Big Thing, and he’s also incredibly aware of the economics behind all of these trends, so he’s able to keep his clients on the path to revenue as they innovate. I’m so grateful to have him as part of my circle, and I’m excited to introduce him to you.
Make sure to leave me a comment below the video! I’d love to hear a few of your own musts and mistakes.
I enjoyed the interview, Pam and Casey! You’ve confirmed some key things for me, like not being so arrogant as to assume we know what the customer wants and needs. We need to test our assumptions with them and fine-tune our product as we go. Also, with the avalanche of information at people’s fingertips, we must provide our hard-won perspective to help customers sort through the confusion. And finally, the power of community is paramount in the midst of all of this technology! As Casey said, “You’re with like-minded people. You’re in good company.”
Thanks for the kind words, John!
There was a lot of great information here. Pam I do have a suggestion tough. You are very fast paced and bright. I get the feeling of being rushed after watching this video twice. Some women tent to interrupt people before they are finished with their sentence . I know I have had to work on this trait. If you listen and watch yourself, I think you will see you talk and or ackowledge even before Cassey has finish any of his words. I found this took away from hearing some of the information.
Thanks Joyce, appreciate the feedback! Certainly, not my intent – just wanted to keep the interview moving along. Glad you enjoyed the info!
absolutely loved it I’ve jumped on the marketing wagon of technology at the right time. I feel like I found the fountain of marketing lol
Thanks Pam great interview
Daniel Flear
Hi Pam
See you next week.
The interview was extraordinary and helped a lot in my next iteration of life.
Community is King and relationship everything. What are your suggestions for connecting with community in the Age of Distraction. Online is great but how do we connect deeply with the client and help them feel THE most important person in our business.
Warmly
Phil Olsen
Thanks for your note Phil – yes, this is why I love working with Casey so much. Rare to have a marketing tech person understand the power of relationships and community! Glad you enjoyed! 🙂
Thanks Pam. Great interview – just reminds me how much more I have to learn and grow.
And key lesson: It’s not about what you know but also how you market it ….
Thanks, Pam for interviewing Casey. And a huge thank you for transcribing the interview and making that available. There are so many great points in your interview it is definitely worth reading over and over.
Also I am glad you shared being a library geek. I spent lots of time in the library in college which has served me very well in my consultancy. People don’t want or don’t know how to conduct efficient searches. Because “success leaves clues” I love digging in and understanding the why and how and then applying it with the help of technology. Thanks again!