Your product or service can be the best in its industry but still not have the impact you desire – both in terms of making money and making a difference. I was blind to the importance of this factor (and the sequence in which it needs to happen) for the first decade of my career. I don’t want the same to happen to you!
Once you understand and implement this important distinction, you will put yourself on the path to creating outstanding products that also sell.
The #1 Factor that Determines Your Success (PDF),
including the Master Formula for Creating a Successful Offer